Kaltura – Analytics Tool
The Analytics Tool displays statistical information about Kaltura entries viewed from your My Media repository. This tool is comprised of the following components:
- Highlights
- Social Highlights
- Engagement Per user
- Video performance over time
- How player impressions lead to engagement
- Top Countries
- Devices Overview
- Top Domains
- Video Quiz Components
Highlights
The Highlights component displays five important metrics for the selected timeframe. These include:
- Player Impressions – A player impression event is counted each time a Kaltura media player is loaded into a webpage
- Minutes Viewed – The cumulative number of minutes that the entry has been watched.
- Plays – The cumulative number of times users have clicked on the play button for the entry.
- Unique Viewers – The number of viewers that have watched an entry with a unique BCIT student or employee (A#) number.
- Completion Rate – A percentage score is determined by the number of Plays divided by the number of Unique Viewers (Plays ÷ Unique Viewers)
Social Highlights
The Social Highlights component reveal two metrics: The number of time users have liked the entry and the number of times an entry has been shared via a shared link.
Engagement Per user
This component will track the number of views and authenticated views for the entry as well as the average retention time. This is displayed visually on a chart where you can see each metric.
You can click on View/Hide Engagement Per User to reveal the username of each viewer and see information specific to that user.
Video performance over time
The Video Performance Over Time component visually represents the metrics shown in the Highlights component as line graphs. Included with them is the Avg. Drop Off Rate metric which creates a percentage scored based on the total number of individuals who watched the entry divided by the number of individuals who did not watch the entry all the way.
How player impressions lead to engagement
This component shows a pyramid graph that outlines the total number of times the entry has been embedded onto a webpage. It also displayed the percentage of those embeds that result in users clicking the play button and watching the entry for a specified duration.
Top Countries
This component displays the countries where the entry has been played at least once. Click on the country name to see the number of plays associated with specific regions of that country. Click on a region to see the number of plays associated with a specific cities in that region.
Devices Overview
This component displays the distribution of devices that the entry has been viewed on.
Top Domains
This component tracks the domain from where this entry has been viewed. This will normally be either videolearn.bcit.ca (Learning Hub), mediaspace.bcit.ca or other.
Video Quizzes
If the entry you are currently looking at is a Video Quiz then you will have access to two additional sets of tabs: Quiz Questions and Quiz Users.
The Quiz Users tab displays the usernames of all of the individuals who have taken the quiz along with their answers for the quiz’s questions.
The Quiz Questions tab displays each of the quiz questions with the username of the quiz taker, their answer for that question and whether they got the question correct. You can export data from the quiz into either an excel or printable format by clicking on one of the export quiz options.
Filtering Analytics
You can filter data that shown about an entry by selecting the Filter and/or Last Days dropdown menus.
In the Filter option you can filter data according to the following options:
- Filter Countries – Filter data to apply only to specific countries where the entry has been viewed.
- Domains – Filter data to apply to specific domains where the entry has been viewed.
- videolearn.bcit.ca for data about the entry within the context of the BCIT Learning Hub only.
- mediaspace.bcit.ca for data about the entry within the context of Kaltura Mediaspace only
- other for data about the entry where is has been viewed as an embed from an external application or webpage.
For the Last Days option, you can filter data according to a specific range of dates using the Preset or Specific Date Range tabs. Use Preset to apply a specific date range from underneath the Since, Last and Current columns and use the Specific Date Range section to manually apply a range from dates that you pick.
Tick the Compare with another period box to compare the same range of dates that you have selected from the previous year, or the same number of days as your selected range from a picked date.
Exporting a Copy of Video Analytics
To Export a copy of the entry’s analytics, click on the Export dropdown menu and select the component(s) with the data of interest. Click Export Reports to have an excel spreadsheet sent to your BCIT email.
Related Posts
